Strategic
Goals
What defines a strategic goal?
Society strategic goals focus on high-level needs and define what the Society
strives to achieve, not how we should proceed to satisfy those needs. To be
useful for action planning, they shouldn't be at such high levels that everyone
takes for granted that we are all working toward attainment. For example,
"becoming the best possible professional society" is not a strategic
goal; it's worthwhile, but at too high a level. In other words, strategic goals
articulate the vital challenges and broad opportunity areas for the Society to
emphasize for the next several years. Councils, divisions, and committees
should be able to plan specific activities and services that will attain those
goals.
Goal-setting
Process
The Board of Trustees strategic goal setting process begins by seeking input
from the four councils and from every technical unit leader. Those suggestions
and Trustee proposals result in candidates for consideration. That list is
reviewed to confirm whether or not each represents a viable strategic goal, as
defined above, or rather a potential implementation activity. The list is then
reviewed to eliminate redundancies and discussed at the December Board of
Trustees meeting and strategic goals are selected.
How are the
Goals Used
Each Council and other Society unit will determine how they can best contribute
toward attaining the goals. Each Council will be asked how their planned
activities for the next year will help ASABE attain one or more of the strategic
goals. The Finance Committee will use this information as the primary
justification needed if Council requests for new activities or continuing
programs exceed the Society's fiscal capacity. It is also the vital means of
assuring that our newly distributed and autonomous management structure does
not allow important Society needs to go unmet because Councils or other Society
units falsely assume "someone else is addressing that goal."
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